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Building Businesses

September 29, 2022 by Playa Vista Direct Editorial Staff 1 Comment

Playa Vista entrepreneur finds success with multiple ventures By Bridgette M. Redman The entrepreneurial blood runs thick in Geoff Shames’ veins. From selling marked up candy to classmates to co-founding two marketing-related agencies, the Playa Vista entrepreneur has made a career of building businesses that cater to his passions and talents. It all started in the […]

Filed Under: Featured Story, People Tagged With: Crowd Control, entrepreneur, Geoff Shames, Upper Echelon Studios

Helping Students

September 29, 2022 by Playa Vista Direct Editorial Staff Leave a Comment

Local tutor combines math skills with knowledge of the mind  By Eryka Forquer Playa Vista resident Ryan Gaynor is looking to integrate his tutoring business with his knowledge of the mind to further assist students with school and exam preparation. Gaynor, who graduated from Loyola Marymount University with a degree in business management and a minor […]

Filed Under: Spotlight Tagged With: math skills, Math with RG, RGTUTORS, Ryan Gaynor, tutor

Hollywood Centennial

September 29, 2022 by Playa Vista Direct Editorial Staff Leave a Comment

Skechers celebrates world-famous sign with limited-edition collection By Kamala Kirk/(All photos courtesy) Te iconic Hollywood sign turns 100 next year and to celebrate its upcoming centennial anniversary, Skechers has released a limited-edition “Hollywood” capsule collection. The Los Angeles-centric designs are made with the brand’s Air-Cooled Memory Foam cushioned comfort insole and flexible rubber traction outsole. […]

Filed Under: Home Tagged With: Hollywood Centennial, limited-edition, Skechers

A Ghoulish Good Time

September 29, 2022 by Playa Vista Direct Editorial Staff Leave a Comment

These spooky sweets and frightful treats will get you into the Halloween spirit By Kamala Kirk/(All photos courtesy) • Enjoy hauntingly delicious candies from Sugarfina including Zombie Brains gushing with strawberry flavor, tart raspberry Sugar Skulls, bone-chilling Graveyard Cookies, and Dracula’s Donuts, among others. Sold individually and in sets. $8.95 to 98, sugarfina.com • Make the holiday […]

Filed Under: Featured Story, Home Tagged With: Bath & Body Works, Dylan's Candy Bar, Happy Witch, Sugarfina

Welcoming Autumn

September 29, 2022 by Playa Vista Direct Editorial Staff Leave a Comment

After making it through a record heat wave in Los Angeles, I couldn’t be happier for the arrival of fall. While Southern California’s version of the season may be different than other parts of the country, as long as the weather isn’t scorching hot and over 100 degrees, I’ll gladly take it. With autumn decor […]

Filed Under: Editor Tagged With: Autumn, fall flavors, Halloween

Autumn Splendor

September 29, 2022 by Playa Vista Direct Editorial Staff Leave a Comment

Celebrate the fall season with these festive items By Kamala Kirk/(All photos courtesy) • You’re going to “fall” for Pink House Alchemy’s Pumpkin Butternut Spice Syrup, a warm and nutty nod to the season with the perfectly blended creamy pumpkin and savory butternut squash complimented by maple, brown sugar and cardamom. Make a variety of […]

Filed Under: Home Tagged With: Bath & Body Works, Dylan's Candy Bar, LALICIOUS, Native, Pink House Alchemy

Helping Black Businesses Bloom

September 29, 2022 by Playa Vista Direct Editorial Staff Leave a Comment

Deutsch LA’s free brand-building program provides support to local entrepreneurs By Stella Karron Playa Vista-based advertising agency Deutsch LA started a program called Blackness in Full Bloom in February 2020. The marketing program is offered to Black business owners to help further their companies.  Ayn Howze, head of advocacy and communications at Deutsch LA, says […]

Filed Under: Business, Featured Story Tagged With: Black-owned businesses, Blackness in Full Bloom, Deutsch LA, FlorADELE, Jimmishea O’Lee

Deuce’s Birthday Bash

September 29, 2022 by Playa Vista Direct Editorial Staff Leave a Comment

Playa Vista pup celebrates turning 15 with neighborhood party By Kamala Kirk/Photos by Chris Mortenson Over 60 people and their dogs gathered at Roger Johnson Bluff Creek Park on Aug. 28 to celebrate the 15th birthday of Deuce, a local pup whose parents are Playa Vista residents Winter Morvant and Geoff Shames. People enjoyed Cajun dishes […]

Filed Under: Community Tagged With: Deuce's Birthday Bash, dog birthday party, playa vista

DOGust Celebration

September 29, 2022 by Playa Vista Direct Editorial Staff Leave a Comment

Wallis Annenberg PetSpace hosts annual party for shelter dogs By Kamala Kirk/Photos by Chris Mortenson Every dog deserves to be celebrated, and on Aug. 20 Wallis Annenberg PetSpace hosted DOGust, its universal birthday “pawty” for shelter dogs. The party featured photo ops, games and fun activities including a splash pad, food truck and gifts for special […]

Filed Under: Community Tagged With: DOGust, shelter dogs, Wallis Annenberg PetSpace

Beach City Kitties

September 29, 2022 by Playa Vista Direct Editorial Staff Leave a Comment

Katelyn Michele’s nonprofit helps find loving homes for cats  By Haley Beyer & Kamala Kirk Katelyn Michele has always loved animals, but it was after she rescued her first kitten from the South LA Shelter that she became inspired to start Beach City Kitties, a local nonprofit kitten and cat rescue that serves the Westside, […]

Filed Under: Community, Featured Story Tagged With: Beach City Kitties, cat rescue, Katelyn Michele, kitten rescue

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