1. Music fans arrive at the main entrance of YouTube Space LA. 2. Guests enjoy Fresh Brothers pizza and free drinks near a retro Hughes Aircraft Co. helicopter. 3. Writer, actress, musician and dedicated Yuna fan Tasneem was eager to attend because she’s interested in creating her own video content instead of “trying to get in on someone else’s creation.” Tasneem now has her own YouTube channel where she posts her original sketch comedy. 4. Australian alt-rock band Atlas Genius, whose song “Trojans” you’ve heard on KROQ at least a thousand times. 5. Yuna plays an acoustic set for devoted fans. She’ll release her third studio album in May. Photos by Nicolas Bates
Why go to a club when you can hang out at the studio?
On March 2, YouTube Space LA welcomed hundreds of music fans for a series of short concerts in the spacious lobby of the 41,000-square-foot video production facility.
Performers included Atlas Genius, Sonny Boy Thorn and Jordan Smith — each of whom has a large following on YouTube. But the standout hit of the night was Malaysian singer-songwriter Yuna. Many women in the audience came specifically to see her.
“She’s important because she’s fearless and not afraid to be
herself,” said event guest Noor Haydar, who has been following
Yuna since the artist first started posting music videos online. “She pursues her passion unapologetically and has a beautiful voice.”
Watching Yuna perform was “magical,” said Carissa Caparas, a deejay. “I’ve heard her through my headphones before, but I was blown away. I got the chills — and not because it was cold outside.”
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