Laurenne Sala Copywriter for Deutsch
Laurenne says she wanted to work in advertising ever since she was a kid. “I think it’s because I saw Uncle Joey and Uncle Jesse on [the sitcom] ‘Full House,’” she says with a laugh. She attended the famous Miami Ad School and currently works for Deutsch LA, where she’s worked on campaigns for clients such as Kia, Target and Jack in the Box. Currently, she’s working on a pitch for a big client but couldn’t share the details. When she’s not pitching new business, she writes picture books for children, ages 3 to 8. The first two are, “You Made Me a Mother,” and “You Made Me a Dad.” Both are available on Amazon.com. Her third book, “Mi Casa is My Home,” is forthcoming. She also likes to write personal essays on a variety of topics from Hollywood’s Magic Castle to dissecting cadavers. As exciting (and often stressful) as the advertising biz is, she hopes to retire soon. Until then, she enjoys the one block trek from Deutsch to the Whole Foods at Runway. “I’m here every day, I like the healthy aspect, the people are nice. I like watching the birds and all the dogs are cute.”
Greg Davis Chief Growth Officer for Baseline CBD
Greg has two adorable dogs, Billy, a McNab Shepherd, which is a cross between a border collie and an Australian Cattle Dog; and Luna, who is a mix. “Her mother was a black Labrador, not that you can tell by looking at her. I’m not sure what her father was.” But Luna’s unknown parentage doesn’t seem to get her down – Greg says she’s a very happy dog. Greg, Billy and Luna work out of WeWork in Playa Vista for a startup called Baseline CBD. “We just launched Baseline CBD, so we’re trying to get the word out. The product is really interesting, it was developed in the Netherlands. It’s focused on using CBD plus adaptogens for what’s called ‘need states.’” Adaptogens? According the Baseline CBD website, “Adaptogens are specific herbs and mushrooms that help your body adapt to stressors and exert a normalizing effect on bodily processes. These may be physical, chemical, or biological needs.” Formulations include one for energy, called Day Shift: Energy Support; one for focus called Fog Lifter: Clarity & Focus; and one for sleep called REM Ritual: Sleep support. He says he uses the products himself. “I use the one for brain fog every day and the REM Ritual every night. I don’t feel rusty the next day, I wake up and I feel rested. It’s exactly what we designed it for.”
Ahmondo Nevels, Social Media Influencer and Skateboarder
Mondo, as he likes to be called, has been skateboarding for 22 years. He promotes five brands and describes himself as, “A YouTuber, an artist, an entertainer, a creative director – I’m a workaholic, man!” Like a true millennial, he enjoys every aspect of social media. “Video making, video editing, graphic design, filmmaking, I love it.” But most of all, Mondo loves skateboarding. “I love the training, the martial arts. I get to be a kid while being a grown man. I get to connect, give back, I get to teach. I get to be involved in one of the greatest subindustries in the world. I get to create products, have fun. I could talk about it for hours. It’s beautiful. I’m getting emotional.” Though he said he’s currently healing from an injury, he did demonstrate a couple of skateboard moves. A quick YouTube search reveals Mondo doing a more complicated move called a fakie shroom flip tail slide. To fuel his exciting stunts on wheels, and his fierce work ethic, he says he’s a health enthusiast. “I was a Chinese tonic herbalist for many years, so I’m into natural foods, organic.” Mondo lives in Westchester.