Michelle Martino’s finesse brings real estate success
By Playa Vista Direct Staff / Photo courtesy of Michelle Martino
Michelle Martino is a superstar. In her first career in the creative arts, she amassed numerous awards for her work as a writer, radio and TV commercial producer and as a creative director.
As a testament to Martino’s career, Jay Chiat of the renown TBWA\Chiat\Day advertising agency personally held a seat for her as creative director whenever she wanted it.
When the financial crisis hit, she parlayed her creative talents, strategic thinking and super smarts into real estate.
Long inspired by her family’s legacy — where their custom homes were built from dirt lots and a commitment to extraordinary standards, to her two sisters who are stars themselves at The Agency in Beverly Hills and Sotheby’s in Montecito — Martino jumped in.
Martino was on fire from the time she landed her first client. Even though she switched careers just as the market crashed, she relied on her innate ability to outthink, outservice and outperform for every single client, regardless if they were looking to purchase, sell or lease.
The results have been remarkable.
For example, she listed a home on a Saturday, held an open house on a Sunday and, in record time, had it closed on Monday. At that time, it was not only the highest-priced home in the area, but it closed in the fastest time.
Subsequently, she was recognized as one of the California Association of Realtors’ top 15 agents — topping 275,000 others.
Her skills at negotiation are surpassed only by her notoriety at achieving near 100% buyer success, the first time out.
That’s including the ultracompetitive world of multiple offers.
Now, she works as the executive director of luxury homes at KW Advisors in the Marina. The key to Martino’s success is her genuine honesty, strategic thinking and sheer tenacity to make every deal a spectacular success.
As her sales grew, so did her reputation for knowing the markets, the neighborhoods and the most effective way to negotiate a deal.
Martino, who graduated from Loyola Marymount University with four majors and was quickly was invited to become a Mensa member, continues to be awarded and recognized by The Argonaut — the sister publication of Playa Vista Direct — as well as several trade organizations for her incredible talents.
She also elevated client care to an elite status by offering her clients staging, concierge estate services and chauffeured neighborhood tours.
Her success is an amalgamation of her family’s rich traditions and ingrained values. And yet, even growing up in Beverly Hills didn’t affect her down-to-earth style and graceful approach that captivates all who meet her.
It’s that easy approach that clients and peers find so refreshing and memorable.
“Clients often tell me, ‘Michelle, you always make us feel like we’re the most important and dearest clients you’ve ever worked with — and you always answer our calls and give us your undivided attention.’ I think it’s because I consistently strive to deliver beyond their dreams.”
Martino adds, “In the end, I follow a passion to be my best and win for my clients, while also remembering to be gracious, tenacious and absolutely unforgettable.”
KW Advisors –
Silicon Beach/Marina del Rey